Case Studies
Rebrand
Jamba Drops the Juice
Spearheaded the first rebrand of Jamba (formerly Jamba Juice) in 30 years, elevating the legacy brand by implementing cohesive brand messaging and revamped designs across 700+ locations.
Strategy centered around a renewed focus on ingredient transparency and menu innovation while honoring the nostalgia of the brand.
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The rebrand was amplified by a full-court media outreach strategy that involved executive interviews, high-profile grand re-opening events, and media embargoes resulting in coverage in CNN, The Today Show, Us Weekly and more mainstream news outlets.
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Events
Wags & Walks Annual Gala
The biggest night of the year in the dog rescue community, the Wags & Walks gala brought together celebrities like Chris Pine and Max Greenfield, in addition to top tier influencers and media. The event raised over $1 million for rescue dogs in need.
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Partnerships
Can-Am Collabs with Joan Jett & SAINt JHN
Joan Jett and SAINt JHN star in "Outliers", an integrated creative campaign celebrating diversity in the Can-Am riding community.
The program featured a global ad campaign, product giveaways, talent interviews, consumer events, and extensive earned media coverage. Results included a 25% sales increase and the title of the "Fastest Growing Motorcycle Brand in North America."
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Brand Collab
Diary of a Wimpy Kid Recycles with PepsiCo
PepsiCo Recycling sought to increase recycling rates among students and accomplished this with the launch of Recycle Rally in partnership with the Diary of a Wimpy Kid franchise.
The program involved educational programs for students, in-school activations, teacher influencer partnerships, and a collaboration with author and cartoonist Jeff Kinney.
Community
Keter & Sabrina Soto Build Food Forests
Keter, the leading maker of sustainable home & gardening furnishings, teamed up with HGTV's Sabrina Soto to build educational "food forests" for elementary schools located in underprivileged communities.
Students learned about the importance of sustainability and how to grow their own food, while the brand solidified its footprint in a key market.
Brand Collab
O'Doul's & Match Reach Sober-Curious Daters
Tapping into the growing sober-curious trend, the dating app Match teamed up with O'Doul's non-alcoholic beer to create a limited edition can for alcohol-free daters.
The product launch complemented the roll-out of Match's newest app feature, which enabled daters to identify their drinking preferences on their profile using more inclusive messaging.
Coverage
CAT Footwear Stomps the Competition
CAT Footwear wanted to elevate the brand from traditional workwear to fashionable streetwear, competing with the likes of Van's and Adidas.
Just in time for the holiday gifting season, we positioned CAT Footwear as the ultimate fashion-meets-function shoe that is both stylish and durable for winter weather.
Results included 450 million media impressions secured through targeted media outreach and a robust product sampling program.
Creative Activation
Doggy Deliveries with Golden Road Brewing
To raise awareness for the launch of Golden Road Brewing's newest beer, Hazy Pup IPA, the brand teamed up with local dog rescue Wags and Walks to deliver 6-packs across Southern California complete with a private puppy party.
Sales from the deliveries benefitted the rescue, aligned the brand with a reputable organization, and enabled Golden Road to reach dog-loving consumers within their target market.
Influencer Partners
Justina Blakeney Shares Her Creative Process
Working with the Board of Paper & Packaging, we partnered with designer and founder of Jungalow, Justina Blakeney, to showcase how she utilizes paper products in her personal and professional life.
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The partnership included white-listed social content, product giveaways, and exclusive media interviews where Justina revealed her creative process and the ways in which she stays inspired.
Original Content
Celebs Lend Their Voices for "Animals in Therapy"
Conservation organization, On the Edge, teamed up with A-List comedians like Rhys Darby and Mae Martin to produce a series of digital shorts titled "Animals in Therapy."
The comedic series was shed light on at-risk animal populations and was accomplished via hands-on talent management, script development, and a strategic digital launch strategy tailored to Gen Z and Millennial audiences.
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Brand Collab
Sprinkles & Kendra Scott: A Sweet Collaboration
Iconic cupcake brand Sprinkles joined forces with female-owned jewelry empire Kendra Scott to launch an exclusive Mother's Day gift set.
Complete with Mom's favorite cupcake flavors and a limited edition rose quartz bracelet, each gift set gave back to Feeding America. Pre-orders sold out within days due to high demand and a surge of earned media coverage around Mother's Day.
Coverage
GAF Energy Launches the First Solar Roof Shingle
Oversaw the launch strategy for the first "nailable" solar roof shingle, made by tech giant GAF Energy.
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The new technology debuted at CES and won over consumers and reporters alike through engaging IRL demonstrations, eye-catching displays, and a strategic media plan that resulted in features in CNET, The Verge, Washington Post and a top spot on Time's list of the "200 Best Inventions in 2022."
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Community
4,000 Students Gather for KIDS OCEAN DAY
Led the planning and execution of KIDS OCEAN DAY, the largest annual student-led beach clean-up event in the country.
Over 4,000 students in Southern California came together to collect trash and hazardous debris followed by an inspiring aerial art formation depicting how an individual's actions can create a "ripple effect" for the environment.
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Coverage
Match Launches The Holiday Hotline
Conceptualized the Holiday Hotline, an in-app feature that connects Match members with dating coaches, helping them navigate the challenges of dating during the hectic holiday season.
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From how to dodge dinner table questions from nosey family members to understanding gift-giving etiquette for your new sweetheart, Match helped daters prepare.
The novelty of the stunt resulted in national media coverage including CBS This Morning and over 25 Million total impressions.​